Being a Director, When was the last time you spent a whole day with your retail teams on the shop floor ?
This is exactly what I do for you
I simply spend whole shifts with retail teams in shops where I can uncover issues concerning store dynamics, sales, and customer service levels... these cannot be spotted when a director (or an area manager) visits the same location for a short period of time (typical visits last from 15 minutes to couple of hours).
Why Me?
Because:
1- I am a luxury retail sales person who spent more than 13 years on the shop floor in London, Dubai and Beirut. So I:
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Understand sales people and speak their language
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Know exactly what motivates and what frustrates them
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Know what it takes to sell a luxury product to a stranger you've just met
FACT:
When you spend a long time in the same store, you get used to things that are wrong and need improving. Only a fresh pair of eyes can flag these things out for you.
2- I am a Sales Trainer who delivered sales courses to more than 2000 sales professionals from 52 luxury brands in 7 different countries across Europe and The Middle East. So I:
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Can train staff members on location on topics that emerge during their sales interaction with clients
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Can cover techniques I teach during my courses ranging from building rapport to price negotiations.
3- I am a Brand Manager who managed the profiles of luxury brands in a highly competitive market, so I:
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Understand how important it is to maintain the brand image starting from the shop floor
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Know how to uncover weaknesses and strengths in brand visibility, exposure and market penetration by assessing feedback from clients at points of sale.
After the time spent in the store,
I submit a detailed report that includes:
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Suggestions to improve the store in general including visibility, ease of customers flow, visual merchandising, etc.
Recommendations to improve staff performance including moral assessment, brand ownership level and selling capabilities.
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Suggestions to improve sales including stock levels, recommended product lines, underperforming stock, etc.
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Competitors report in the area of the store based on mystery shopping visits conducted by myself or a member of my team.
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Topics discussed with store management covering new ideas that can improve the way they run their store and training suggestions needed for their staff members.
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SWOT analysis based on observations gathered during the time spent with the team.
PESTLE matrix is also included in reports of some locations when needed.
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General description of the store from a client's point of view with observations based on a visitor with a fresh pair of eyes.
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Detailed descritption of all the suggestions listed in the report brief above. this includes how to implement these suggestions.